The Truth in Social Media

As a marketer, I am alternately amazed and made cynical by emerging technology. I watch the trends, try the new “hot thing” and experiment with forms of media as much as I am able. I tweet. I Facebook. I use Picassa, Flickr. I DM. I join groups. I start groups. I read about awards and applaud innovation. I consult. And through it all, I must confess, runs a thread of cynicism. I have, after all, been in Marketing my entire career. I have had a first-hand view of how campaigns are conceived, planned, created and launched.
As many of you already know, my father died last month. I was far away on an island in the Pacific when, though I had personally told only a handful of people, I experienced the true power of Social Media.