Social Media
What to take to Europe from the US?
In the interest of minimizing some of the pain and suffering that is bound for my husband and kids while I, the only one of us who speaks French, am at work and they are navigating a new foreign city - I asked around about what we should bring from the states. What items can [...]
The Truth in Social Media
As a marketer, I am alternately amazed and made cynical by emerging technology. I watch the trends, try the new “hot thing” and experiment with forms of media as much as I am able. I tweet. I Facebook. I use Picassa, Flickr. I DM. I join groups. I start groups. I read about awards and applaud innovation. I consult. And through it all, I must confess, runs a thread of cynicism. I have, after all, been in Marketing my entire career. I have had a first-hand view of how campaigns are conceived, planned, created and launched.
As many of you already know, my father died last month. I was far away on an island in the Pacific when, though I had personally told only a handful of people, I experienced the true power of Social Media.
Death for the College Textbook
The college experience I knew and loved is changing. The tradition of paying too much for a physical textbook is gone. Now you can still pay too much (although often less than before) and have a digital file on your computer. What does this mean for us?
Seasonally Affected
There are 2 feet of snow in my front yard and it is raining on them. Now that the sun is starting to rally for us and hanging… on… just… a… little… bit… longer each day, I’m dying to get out of dodge and find more of it. In a moment of masochism, I looked [...]
